Steve Jobs pointedly told Apple’s software developers: you’ll sell more apps if your interface looks dimensional…if your visuals looks touchable.

This axiom holds true both in virtual space and in the real world: People like to touch. We’ve been like that since we were babies. If we could reach it we were going to touch it! We discovered the world via the touch test…and often a taste test too. As adults we still love to touch, and this is something no marketing pro should ignore. Continue Reading…

If you want to sprint ahead of your competitors you will need to know and prepare for the next big thing. Or in this case the next 7 big things. What are the trends for the new year? Let’s explore together. Continue Reading…

What a cool idea! Here is an iPad app that lets you project your documents onto your peer’s screens. Meeting mngr Pro allows as many iPads as necessary to be connected in a way that makes real time interaction during meetings possible. But that is just the start. Continue Reading…

Your businesses or initiative might not be backed by deep pockets. But don’t let that discourage you. If you are willing to invest time, energy and imagination you can still reach your goals.

Though I’ve usually been blessed with adequate funding there have been a few occasions where I needed to get something off the ground with a McDonald’s budget. It’s on these occasions where I’ve turned to Jay Conrad Levinson and his series of books on guerilla marketing. Continue Reading…

TV Commercials are the ultimate art form of the marketing universe. In 30 seconds tell your story. Make an unwilling audience pay attention and want to watch.

Utilize music and sound effects. Feature Hollywood imagery. Show beautiful people in fascinating places saying interesting things. Make it memorable…and drive your message straight to the heart.

So how does one do it? Continue Reading…

Cheap stock photos have their place, but are ultimately limited by their generic nature. Commissioned professional photographs, by comparison, enhance your company’s image and greatly improve your marketing communication. Custom photographs build emotional stories, drawing your audience close—where they hear and remember.

Alaska is home to numerous professional photographers that deliver imagery that is real, vivid and gritty. They capture photographs that not only resonate with Alaskans but also appeal to a global audience that is intrigued with our state. One such elite local photographer is Mark Meyer. Continue Reading…

Marketing through “snail mail” can still be an effective option even in this digital era. But squandering the money and effort is easy without knowing some tricks. Most marketing mail is never read at all or may only receive a second or two of attention. For a winning effort consider the following techniques. Continue Reading…